Instagram is where Clients find you, so set it up to turn followers into Bookings.
Make your profile easy to book from
It should instantly answer three things: what you do, where you are, and how to book.
Put your location in your name field
Write a bio with a clear booking call-to-action
Add your CO:CREATE profile link
Pin three of your best posts
Post content that reaches new people
Instagram favors Reels for reaching new audiences. Ideas that tend to perform:
Stencil-to-tattoo transitions
Timelapses
Client reactions
Healed comparisons
Wanna Do designs
Hook viewers in the first second or two, with something like "Would you get this tattoo?" or "This took 5 hours..."
Keep hashtags simple
Skip chasing viral hashtags. Use 5 to 10 relevant ones (or none at all) and lean on clear keywords in your captions instead.
Stay consistent
Post at least 3 to 4 Reels or carousels a week
Spend 10 to 15 minutes a day engaging with other Artists' content and replying to comments
Lead with trust
Client testimonials, healed tattoos, and before-and-after transformations tend to convert best.